Meet the Family Behind Main Divide

Main Divide isn't run out of a head office. It's Justin, Justine, and their two daughters, Keeley and Liv - a Canterbury family who started making their own hunting gear because nothing else quite...

How to Choose Hunting Clothing in NZ: A Buyer’s Checklist

Every hunting clothing label says roughly the same thing: breathable, durable, built for the conditions. None of that tells you anything until you ask for the numbers behind it. Here’s what we’d ac...

Women's Nuyarn® Merino Layering Guide for NZ Hunting

Most “women’s hunting clothing” on the market is a men’s pattern taken in at the waist and called a day’s work. It isn’t. NZ conditions don’t care what’s printed on the label, but your body does -...

Best Camp Stove for Hunting NZ | Jetboil Buying Guide

A hot meal or coffee at the end of a long day matters more than people admit until they’re standing in the rain without one. But “Jetboil” isn’t one product - the right setup depends on whether you...

Women's Hunting Clothing NZ - What to Actually Look For

The number of women hunting in New Zealand has grown steadily, and the gear market hasn't kept pace. Most hunting clothing ranges lead with men's product and offer women a handful of adapted cuts a...

How to Pack for a NZ Backcountry Hunt - A Real-World Guide

Every experienced NZ hunter has packed a bag they regretted. Too heavy on day one, legs cooked by day two, and a long pack-out that felt twice as far as it should have. Or the opposite - stripped ...

Merino vs Synthetic: Which Base Layer is Right for NZ Hunting?

It's one of the most common gear questions in the NZ hunting community - and one that gets a lot of vague answers. "Merino is better for multi-day trips." "Synthetic dries faster." "It depends on w...

Hunting the South Island High Country - What the Conditions Actually Demand

Main Divide Apparel is a South Island brand. We're based in Canterbury, and the mountains that sit behind us are the same ones we build our gear for. So when someone asks what you need to hunt the...

How to Build a Hunting Layering System for NZ Conditions

Most gear failures in the New Zealand backcountry aren't caused by bad products. They're caused by the wrong system. A single heavy jacket won't save you when you're sweating hard on a climb and th...

Getting Your Kit Right for the Tahr Rut

What to wear for tahr hunting in New Zealand. A complete guide to clothing, layering, and staying warm during the May–July tahr rut.